Bill C-10 Call for
Comments Submission

ADVANCE, Canada’s Black Music Business Collective represents the interests of Black Canadians working in all sectors of the Canadian music industry or otherwise professionally involved in the Canadian music ecosystem.

ADVANCE is submitting comments regarding Broadcasting Notice of Consultation CRTC 2020-374: Call for comments – Commercial radio policy framework review. In addition to this individual submission, ADVANCE is also participating in the joint comments submitted by the coalition of ADVANCE, Canadian Council of Music Industry Associations (including Alberta Music, Cultural Industries Ontario North, Manitoba Music, Music BC, Music Nova Scotia, Music NWT, Music PEI, Music Yukon, Music/Musique NB, MusicNL, MusicOntario, SaskMusic), Canadian Independent Music Association (CIMA), Indigenous Music Alliance, Music Managers Forum Canada, Music Publishers Canada and the Songwriters Association of Canada.

The Canadian Radio-Television and Telecommunications Commission (the “Commission”) is requesting comments on issues relating to the regulatory framework for commercial radio, including comments on how to best provide diverse, relevant, and quality programming that serves the needs and interests of Canadians while ensuring that artists are best supported by broadcasters in a balanced manner for the creation, presentation, and discoverability of Canadian content.

We believe that there can be no real diversity within Canada’s broadcasting system without diverse representation at every level of Canada’s commercial radio system. As such, we believe it is imperative that the Commission undertake and uphold mandates to create a Canadian broadcasting system that reflects the national diversity of cultural and the racial identity of the country and to encourage Black-led ownership in the Canadian broadcasting industry.


Sections:

  1. The Importance of Diversity of Voices in the Canadian Broadcasting System

  2. Diversity in Today’s Commercial Radio Landscape: Black-Owned and Operated Radio

  3. Black Representation and the Evolving Demands of a Diverse Public

  4. Encouraging Black Ownership in Broadcasting and Amplifying Black Voices: Call for Mandates

Click below to read the entire ADVANCE proposal:

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